When it comes to measuring the ROI, things can be quite tricky in case of guest posting. But, you’d be quite moved to hear that just 9 powerful guest posts can potentially double up your referral traffic, boost the Alexa rankings, Domain Authority, and SERP rankings.
In fact, the benefits of guest posting aren’t really limited to all of that – it can also boost your conversion rates, and it can help you in the branding process too. And, well then, you can also grow your blogger outreach, entice more potential customers, build a rapport with thousands of blog readers, and enjoy many more indirect benefits of contributing guest blog posts on popular blogs.
Coming to the real figures, let’s take a look at the impact on ROI, and see how those guest posts helped our client.
Impact on ROI
For one of our clients, we contributed 9 guest blog posts, and discovered that the referral traffic figures went up from just 113/day to 226/day, and caused the SERPs of 3 of the keywords from Page 13 to shoot all the way up to Page 32, Page 9 to Page 3, and Page 13 to Page 2 respectively.
Moreover, the whole process also helped in pushing up the Domain Authority from 17 to 20 in a span of just 36 days. If all that wasn’t enough, we also discovered that 3 out of those 9 URLs even observed a boost of PageRank from 0 to 1.
Importance of Building Only Credible Links
All of this clearly goes to show you plenty of benefits of guest posting methodology, and we highly recommend all the website owners, and even bloggers to give it a try to this approach. Of course, it’s important not to generate any links from low quality sources, and if you avail the sources of other firms that make use of private blog networks, then your website could be potentially slapped by Penguin update.
We have also come across 10+ cases, where backlinks built through guest posts have been actually considered toxic, and some of them even triggered a penalty during the rollout of Penguin 2.0. But, when we built genuine links for these sites, then started performing better, and their SERPs improving in a matter of 4-5 weeks.
So, give it a try to our guest posting service, and we’ll show you the difference between the best and the rest!