Gone are the days of good old web directory and article directory submissions, and in this modern SEO industry, you need to make use of advanced SEO concepts, and generate quality backlinks to get to the top of search engine rankings.
Complicated as it may sound, you can manage to pull a rabbit out of the hat, and grab the coveted #1 spot on Google’s SERP through a few powerful links.
PAD Submissions and guest blogging are two powerful secrets of getting the job done in style. Of course, you still need to pay equal attention to the On-Page SEO to generate those rankings; so let’s take a look at all the 3 aspects one after the other. The key is to diversify your link profile to rule out a Penguin penalty, and gain good rankings at the same time.
What are PAD Submissions?
PAD Submission is a process of creating a program i.e. PAD file (which is usually an XML File) and software (which is usually a puzzle) and submitting them to several software directories.
These Software Directories are highly authoritative with hundreds of informative pages that have high Google PageRank. These directories get thousands of unique visits every single day.
Digital marketing firms create a Software and PAD File (XML File) and host them on our Server to finally submit them to hundreds of software directories. At first, this may sound a bit fishy as many would believe that a process like this would generate so many links in one go; however, that is not the case as one such submission usually results in not more than 200 successful submissions, and hence your website is never in danger of being penalized by Penguin algorithm so long as you maintain a diverse link profile.
The power of guest blog posts is known to one and all today, and you can simply get fantastic results with a dozen guest posts, provided you choose the right places to contribute those posts.
If you find the process daunting, you can hire a professional guest posting firm like GuestPostingService.com to do it on your behalf, while you can focus on other aspects.
Crafting the Meta Description Smartly
It is important for you to add unique Meta description to all your web pages, and make sure that it contains your target keywords, but at the same time, you must NOT stuff the keywords.
Also ensure that the site navigation is search engine friendly too, but seamless for the users at the same time, because navigation is what really makes the transitions effective, and enhances the user experience at the end of the day.