Optimizing your website for target keyword phrases and generating organic traffic is the best way to generate hot leads for your business without spending a fortune on PPC marketing. High rankings in search engines will ensure good visibility and boost the brand value of your company; consequently, the bottom-line of your organization will certainly improve too. However, it’s not possible to do all this by yourself, because only an experienced professional knows how to get the algorithm right to rank good in search engines. But before hiring an SEO firm you might have to ask few important questions and 4 such crucial ones are listed below –

Know About Their Game Plan

Make sure you ask about their plan of action. Know in detail about their methodologies, approach, and steps for achieving the goal they have set. Make sure that they don’t incorporate any dirty black-hat SEO tactics as a part of their game-plan, and keep an eye on all the backlinks that they build for your website in due course of time.

Know the Link Sources for Guest Posting

Remember, poor quality links can get your website penalized, and put you in big trouble, so if your SEO provider is offering guest posting services, then you must review the sources of those backlinks and ensure that they’re not originating from any private blog networks, or link farms; otherwise your website may become the next victim of Google Penguin update.

Ask a Tentative Time Frame

They should be able to tell you the time frame required to achieve a good ranking based upon the current status of your website, though it’s nearly impossible to precisely predict things since everything is in Google’s hands. Discuss the strategies in detail so that you have a fair idea of the deliverables. A good SEO firm must be updated with recent SEO guidelines that keep changing on a monthly basis. They should follow best SEO practices and follow Google’s Webmaster Guidelines.

Check Their Clientele

Information about their clientele can help you judge their credibility. You can even make an extra effort to get feedback from them about their experience. This information can be even extracted from the SEO firm’s website. Look at their testimonials page and customer base in the website. In fact, check out their rankings in the search engine. If the SEO firm has not achieved good ranking for itself then you may expect the kind of result for your business too!

Know the Break Up Of Their Charges

Ask for the breakup of their charges. Get to know what all is included in their charges, and there shouldn’t be too much difference when you compare the rates with the industry standards. Go through their terms and conditions thoroughly to avoid any confusion in future, and understand their refund process too.

Knowing the answers to these questions from your SEO provider can help in evaluating them better, and making a well-informed decision.