Writing killer blog posts and submitting the same on popular submission websites is a good approach to content marketing, but when it comes to writing effective guest posts, the approach needs to be slightly different.

Usually, good blog posts are meaty and are usually 1000+ words long content pieces that add true value to the blog readers. They are authoritative and also provide valuable info that is not found elsewhere on the Internet. They’re like the world premiere of a Hollywood movie, and that’s why most of them go viral, and help in driving massive referral traffic.

How to Target the Keywords

Apart from this specific advantage, you can even optimize your post with the keyword that you’re targeting. You can include keyword in following areas:

• In blog post UR
• In blog post title
• In the Meta description of the blog post
• And, also in the content

However, it’s extremely crucial not to go overboard, and use the keywords in a natural manner only. If you try to stuff the keywords somehow, and if their appearance isn’t natural, then it could not only annoy the visitors, but even cause the search engine bots to impose an over-optimization penalty too.

Link Building in Lights of Penguin Update

Link building is the biggest challenge that website owners and digital marketers have been facing these days. It is pretty important to understand the scenario in the current post-Penguin world. Search engines have already very clearly demonstrated their intentions of cleaning up all the spam links and penalize websites, which hinge on manipulating the rankings. Incoming and outgoing links should be natural, and the only way to get natural links is through content marketing.

The guest posting process once again ticks all the right boxes, and rules out any possibility of a penalty due to acquisition of unnatural links, or links from low quality sources, so long as you select highly authoritative blogs to contribute the guest posts to.

Apart from that, the other successful campaign in content marketing is to use social media websites to share your content in the network. When you share the blog post across social media appropriately, they create social buzz, without any additional efforts, not to mention a bunch of juicy backlinks, which once again appear completely natural to search engines.

So, go ahead and make use of these tactics to strengthen the link profile of your website, and boost its SERPs for target keywords.