The Convergence of SEO and Content Marketing in Modern SEO Industry
We all know that recent changes in the SEO industry have been primarily due to Google’s Panda and Penguin updates and it would not be exaggeration to say that they have been the Game changers so far. Many online marketing entrepreneurs and digital marketers strongly believe that recent changes in SEO is the sheer evidence of the bitter reality that outdated SEO tactics are now good for nothing.
If we are not depending upon the outmoded on-page optimization strategies or link building techniques to secure rankings on the search engines, then how can we improve natural performance of the website? Well, guest posting, social media marketing, and content marketing are certainly the straightforward answers in lights of frequent Panda and Penguin updates.
Hence, you need to adopt the latest online marketing strategies to ensure that your digital marketing campaign delivers he expect results, and the best way to go about it is content marketing.
Content Marketing Holds the Key
Content marketing can be considered as one of the most successful inbound online marketing tactics that heavily relies upon creating and distributing high quality content. In other words, we can say that content marketing is a powerful way to build the brand recognition, alongside some juicy backlinks. At the same time, it is one of the best ways to drive traffic to the websites by distributing the content across the popular social websites, directories, and similar sources.
It is again important to note that content marketing plays important role not only in modern SEO, but also in boosting readership. Here are the few ways that content marketing and SEO converge.
Social Media Marketing
In the current SEO era, the general consent is that social links do influence SEO. Social media has got following effects on Search engine optimization.
- It helps to get the content pages indexed at faster pace
- Helps in increasing the search engine ranking through votes and likes
- Increase the Domain Authority, PageRank, and Alexa rank.
Contributing Guest Posts and Building a Brand
It’s all about garnering the interest of genuine blog readers, and building a brand, so that not only the search engine bots, but even the real visitors actually recognize your brand. After all, you’d end up generating revenues only with real customers, and not just by counting the number of hits to your web pages.